This Agreement is made between Red Lily Australia (“the Brand”) and the User Generated Content (UGC) Creator or Influencer (“the Content Creator”) to set out the terms of collaboration relating to the creation and sharing of content promoting Red Lily Australia brand and its products.

1. Campaign Overview

Red Lily Australia (ABN 79 548 010 281) is a luxury jewellery and partywear brand based in Adelaide. The Brand seeks to collaborate with Content Creators who align with its feminine, stylish, and empowering brand value.

More details about the Brand and its values are noted here https://redlily.au/about_us/

The Brand’s and the Content Creator’s social media profiles are noted on the final page of this Agreement.

2. Content Creation Guidelines

2.1 Background: Please ensure that;

1. There’s nothing branded in the background, including images or items featuring other brands, logos or tags.
2. The Red Lily Australia product(s), including its packaging, logo and domain name, is clearly visible, and they are not covered or cropped in any way.
3. The background is not busy, cluttered or distracting.
4. To use suitable background music.

2.2 Tone: Red Lily Australia’s brand tone is elegant, luxurious, charming, confident, and feminine. Please maintain a positive, respectful tone while presenting the Brand with integrity.

2.3 Video styles: We give you freedom with your creativity. Some of the suggested styles are GRWM, Reviews, Green Screen, Product Demo, Lifestyle Shots, Unboxing…etc.

2.4 Competitor Brands: No competitor brands to be mentioned or any of their products (or logos) to be shown in the content without prior written approval from Red Lily Australia. Any other items (not belonging to Red Lily Australia) should not distract the Content Creator and their audience from the main focus, which is the Red Lily Australia product and its branding.

2.5 Illegal Activities: No reference to illegal drugs or activities that are against the law.

2.6 Sexual Language or Acts: No sexual language or acts (including Nudity).

2.7 Content resolution: Do not produce low-resolution content. The minimum standard is FHD resolution of 1920 x 1080 pixels (1080p) with an aspect ratio 16:9 for widescreen and 9:16 for verticals.

2.8 Messaging: The Content Creator should promote and display positive sentiment about Red Lily Australia in all content and interactions. Strong hooks with asking views to visit the website redlily.au is the key CTA. He/She/They should avoid any public or private statements that may negatively affect the reputation of Red Lily Australia.

3. Deliverables

3.1 The Content Creator agrees to create and share original content (photos/videos) featuring Red Lily Australia products, including jewellery, accessories and clothing, with Red Lily Australia.

3.2 Adhering to the Guidelines above (see Section 2), the Content Creator must deliver;

1. At least 2 high-resolution images and 3 videos of 15 – 60 seconds each showcasing Red Lily Australia product/s, sharing your experience of receiving, unboxing and using.
2. At least 6 social media posts/stories/shorts of images and videos published, fulfilling Captions & Tagging requirements noted below (See Section 4).

3.3 The Content Creator agrees to share the finalise original content with the Brand as JPG/JPEG (for images) and as MP4 (for videos), before sharing them on their social media platforms.

4. Captions & Tagging

4.1 When sharing the content on Content Creators’ social media profiles, the Content Creator agrees to add the Brand as a collaborator.

4.2 When sharing the content on social media profiles,

1. Please ensure to use the following hashtags in the title and description/caption of all posts/stories/shorts.

#RedLily and #RedLilyAustralia

2. Please ensure to use the following tags in the title and description/caption.

YouTube – @RedLilyAustralia

Facebook – @Red Lily Australia

Instagram – @redlily.au

TikTok – @redlilyau

3. Please ensure that the ‘Red Lily Australia’ brand name is mentioned within the first line of the description/caption.

4. Please declare in the caption/description that the content is produced in “Partnership with @RedLilyAustralia ” for transparency.

5. Timelines

5.1 The Content Creator is required to deliver original content (photos/videos) that he/she/they created to Red Lily Australia within 14 days of receiving the products.

5.2 Red Lily Australia provide feedback to the Content Creator within 7 days of receiving the content (photos/videos).

5.3 The Content Creator updates/improves the content following any feedback provided by Red Lily Australia, until the Content Creator receives final approval for publishing the content.

5.4 The Content Creator publishes the content on their social media platforms within 7 days of final approval or on a specific date suggested by the Brand.

5.5 The Content Creator ensures that all posted content remains live on their social media channels for a minimum of 36 months from the date of posting, ideally indefinitely.

6. Usage & Ownership

6.1 Red Lily Australia bears no legal responsibility if there are any infringements and reserves the right to ask for amends/updates to the content where they see fit.

6.2 Once accepted by Red Lily Australia, all content created under this collaboration becomes the property of Red Lily Australia.

6.3 Red Lily Australia may repost, share, and use the content for marketing and advertising purposes across digital and print platforms.

6.4 Red Lily Australia may use the content indefinitely for branding and marketing purposes.

7. Reimbursement

7.1 Red Lily Australia will provide complementary and financial incentives to the Content Creator, as noted below.

1. Content Creator will receive complimentary product(s) valued at AUD $149 or more, by courier to their postal address.
2. Content Creator will receive monetary compensation of AUD $….. upon completion of deliverables.

7.2 Based on the long-term response from the social platforms, Red Lily Australia may consider the Content Creator as an Ambassador for the Brand, with more opportunities to promote the Brand.

7.3 Based on the long-term relationship the Content Creator builds with the Brand and its social audience, Red Lily Australia may provide further opportunities for the Content Creator to receive affiliate commission or promo-code benefits.

8. Confidentiality

Content Creator agrees not to share any campaign details, including financial reimbursements, compensations or unreleased product details, with any other party without written permission from the Brand.

9. Termination

9.1 Either party may terminate this Agreement with written notice.

9.2 If terminated by the Content Creator after product receipt but before content delivery, he/she/they must return the product(s) and any associated gift(s), or reimburse Red Lily Australia the full retail value of those items.

10. Governing Law

The laws of South Australia govern this Agreement.

11. Acceptance

By signing below, the Content Creator agrees to the terms outlined in this Agreement.